Category Archives: Uncategorized

Oh No! What happened to my phone?

When your cell phone “dead-phonefreezes” your heart sinks!

If it is an Android, your fail-safe reboot is removing the battery. When you put it back, you should be good to go. You shouldn’t lose any of your info. But now is the time to look into using cloud-based apps to store your contacts and calendar (like Gmail).

If you are using an iPhone, the batteries are sealed. So it’s a bit trickier. First plug in the charger, wait 2-5 minutes and see if it comes alive. If that doesn’t work, hold down the Home (circle) and the power button at the same time for a FULL 30 seconds. If it comes alive, turn it off to let it reboot. Go get a glass of water (or something stronger) and come back after about 5 minutes and turn it on. Whew! That was close!

Tips for a Great Website

 Tips for a Great Website

Marketing youweb designr small business can be a tough job.  Most small business owners don’t have the resources to hire someone to do it all for them, so they do the best they can on their own. If you find yourself in this position, I hope you have found this blog series helpful. This blog post (the last in the series) will focus on your website.

If you’ve followed this blog series, you have your logo, business card, and brochure. You might also have started creating a newsletter. Those are all great for getting organized to build a website. Here are some things to consider

Content

This is where a lot of people get stumped. If you have a brochure, use that as a building block. Websites are an expansion of your brochure. Here’s where you toot your horn: give credentials, list awards, share the history of your company as well as your philosophy, mission, and vision. A lot of people are shy about sharing all their accomplishments during casual or business meetings. If you are one of those people, just hand over your business card (with your website listed, of course) and suggest they check you out. If you have a professional designation, tell people what that means…what do the letters stand for and how does that set you apart from your competition.

Obviously, your website should include your services or products. Whether you share your pricing structure is up to you and your industry. Take a look at what others are doing in your field.

You will also want to make sure you have a way that people can contact  you (Contact Us page). If you are a home-based business, you do not need to list your home address. Simply state that you are a home-based business and prefer the initial contact be via email or phone or whatever you are comfortable with.

Use the tried and true 5 Ws: Who, What, Where, When and Why

Who – who are you: a short bio of employees is appropriate. Pictures are nice, too, especially if they reflect the personality of your business (professional or more relaxed/candid).

What – what do you do/sell

Where – where are you, how do people reach you

When – what are your hours, are they set or by appointment only

Why – why should people do business with you, what makes you unique; include testimonials of existing customers.

Design Tips

All content should be written in the third person. With certain content, like a bio or mission/vision statement page, first person is OK, but set it off with quotes.

Fonts

Not all fonts are web friendly. Keep that in mind as you dress up your website. Before you make it “public,” go to the library and look at it on their computers. Ask friends to see it on their devices. There are just a few fonts that are mobile-friendly. Just know that a fancy font may not look so fancy, if that particular font is not loaded on your customer’s or potential customer’s computer.

Colors

Use a color scheme that is in, or compatible with, your logo. Search the internet for color themes, if you are not sure. ALL of your pages should use the same “template” of colors and layout. If you change every page, visitors to your site will wonder if they are on the same site as they go from one page to the other.

Media: photos, videos and flash

Also, be VERY skimpy with fancy Javascript or “Flash” elements. They tend to slow down the loading of pages and people just don’t have the patience for that. If you need/want videos, don’t put them on the home page, with the exception of a SHORT intro video. Always put in a disclaimer if the video or flash is going to take some time to load, i.e., more than 5 seconds (no, I’m not kidding). Resize your photos to fit the space and no more than 72 pixels per inch.

Good luck on marketing yourself and your company. I would LOVE to hear what you found most helpful in this series. Also, please share other tips you have.

Techy Ideas for Valentine’s Day on Friday

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I ran across this article for 12 Apps to Make This Valentine’s Day Your Best One Yet. There is something for everyone. Enjoy!

Then there is this one for 11 DIY Valentines to Make Your True Love. There is one easy enough that I’m going to take supplies to my 4-year-old granddaughter this week to make them! Have fun!

Let me know if you try any of these, and which ones you liked the best.

Happy Valentine’s Day!