There really are no short cuts to SEO (Search Engine Optimization) for your website pages and blog posts. Pretty much as soon as a search engine finds a new “stuffing” technique (stuffing is artificially placing keywords in or on your page or blog), they program around it and often flag it in such as way as to move your site to the bottom of the list.
For reliable SEO, and just plain great writing, follow these tips. People will return to your site for more because they recognize great content.
- Keep to one topic or subject on each web page or blog post. My general rule of thumb is no more than 1.5 screens worth of content. For people to scroll down further, your content has to be REALLY compelling – to THEM. A good rule of thumb is 300-500 words per page; more for an informational article, fewer for a contact or newsletter sign-up page.
- Edit your writing so you are using as few words as possible to get your idea across. Your readers will LOVE you for it!
- Use a heading on each page. In HTML language that means use an h1 tag. (This is a search engine magnet.)
- Use subheadings (h2, h3, etc.) in your writing instead of bold and italics.
- Use normal reading language. Check for grammar and spelling errors, too.
- Don’t overuse your keyword list. Make sure your content is geared toward your readers, not a search engine.
- Use a bullet or numbered list. This increases the visual impact of your writing and makes it easier to read.
- Link to other pages on your website only when it makes sense. For example, don’t have more than one link in your text go to your contact page.
One final note about content. Sarcasm does not come across in the written word. Just don’t do it.